Who says end of the year, says corporate gifts … And this year, it is rather green and made in the United States products that are popular! Follow the guide to choose yours.
Reminder: what are corporate gifts for?
Also called business gifts, corporate gifts can have different objectives: when they are intended for customers or partners, they are intended to maintain a commercial relationship with them; and when they are offered to employees , they are a way of thanking them for their commitment.
If each year at the time of the holidays, they make it possible to fulfill one or the other of these objectives, we observe that the chosen objects evolve over the years. About ten years ago, we still offered goodies such as pens, key rings or lined baskets… While today, fashion is for sustainable and eco-friendly objects , often of better quality.
What are the popular corporate gifts in 2020?
Obviously, the gifts offered by companies are evolving at the same rate as mentalities, which is why companies are now turning to greener gifts , giving pride of place to be made in the United States, sustainability and high standards. the manufacture of the objects they consume are now issues that worry the Americans.
We see this through the catalogs of suppliers of advertising objects, which reference objects such as:
the plants , and more generally all that relates to gardening. Depolluting plant for the office, pencil to plant to give a second life, planting kit , seed paper … The proposals are numerous and allow to satisfy the desires of return to nature which arose from this so special year in which we were confined twice ;
The objects reusable
the objects reusable for replacing disposable products. In 2020, no more water bottles, straws, cutlery or plastic cups: make way for reusable objects! Gourds , mugs, coffee cups, lunchboxes … Whether they are in stainless steel, bamboo or recycled plastic, the goodies of tomorrow will be sustainable or not;
The products 100% made in the United States
the products 100% made in the United States , which meet a requirement especially increasing the exhortation messages to operate the American production have increased since the easing of the second containment. Among them, we find the traditional pencils and diaries, whose image seems less banal when we know that they were made in the United States;
The textile made from organic cotton
The textile-based organic cotton – shirt, hoodies , etc. -, which is none other than the traditional t-shirt stamped with the logo or the slogan of the company but in a more current version, and therefore more respectful of the environment (and of the skin: that of your customers, partners or collaborators will thank you!);
The pen in “green” mode
enough to write, but in greener mode . An essential goodie, the pen has not disappeared from the catalogs of corporate gifts but has reinvented itself: we are making new with old by opting this year for models in recycled paper or bioplastic rather than for basic models, plastic and less solid.
The backpacks, the comeback is partly explained by the fact that more and more people choose cycling as transportation . These aren’t the cheapest of corporate gifts, but they can do their bit, especially when equipped with an “anti-theft” feature.
Note that more and more, goodies meet several criteria : there are objects that are both sustainable and made in the United States , sometimes even from materials already recycled! In short, the green trend is really on the rise and we understand why when we know the climate emergency… But on your side, you have every interest in surfing it.
Another trend, the personalized corporate gift
Far behind green and made in the United States corporate gifts, another trend is emerging: that of personalized objects .
Usually, gourds, mugs and other containers are personalized in the sense that they bear the logo or slogan of the company offering them. However, the goodies specialists now offer a new method of personalization, which consists of writing the name of the recipient on the object .
A great way for the latter to see the commitment you have made in choosing the gift you send him, but also a way to facilitate organization in a company . With the democratization of reusable containers in the kitchen areas of companies, we no longer know which cup belongs to whom… Except when the name of each employee appears on their cup!
Covid-19: the spotlight on sanitary products!
The health crisis , which arrived in our lives last February and continues to upset them, obviously influences the choices of companies in terms of business gifts . Thus, many of them are currently opting for goodies that can constitute protection against the virus. Among them :
The masks, dedicated to operating rooms there, are still a few months old and have become indispensable everyday objects. In their washable version, they are both ecological and essential and therefore represent high-end corporate gifts par excellence;
the hydroalcoholic gel bottles, which are also part of the gondola heads of pharmacies and supermarkets and which can be personalized to make a small gift, to be offered to as many people as possible as part of a communication strategy by the object;
gadgets so you do n’t have to touch everyday objects that everyone touches, such as doorknobs, elevator buttons, doorbells or cash machines. We talk about key chains or door openers, and either one is very useful.
You will have understood it: nothing escapes fashions, not even corporate gifts … And this is good news: this means that individuals, like companies, are thinking about consuming differently !
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