Google is looking to find designs that are both web- and mobile-friendly. Also, that adheres to best practices for navigation and mobile forms. These items will be covered in this post.
Why should you be concerned?
According to Google, the number one design criteria is strong content on mobile sites. They are looking for sites that are clear, simple, and easy to use. By demonstrating engagement with the basic aspects of mobile web usage, mobile web design should deliver a satisfying user experience. This includes:
Webmasters can improve their mobile usability score by implementing these three important factors.
Site Navigation and Homepage
Mobile sites must be easy to navigate and scannable. This is a fundamental need. Google offers many tips for designing a mobile website’s home page.
- You will find useful links at the top that will take you to more information.
- Expectant content such as press releases or deals for upcoming events.
- It is easy to find the location of the company and its hours of operation.
Accessible site navigation should be available on both desktop and mobile sites.
- At all times, the primary menu
- Click to open the secondary menu
These features together ensure that users can navigate your mobile website quickly and easily.
Make sure your call to action is showcased.
One of the 10 fundamental requirements for Google’s usability design criteria is that a mobile website must have a simple interface. This can be achieved by making sure your call to action, such as “buy now” or “Sign Up”, is displayed on all pages. Users will be more likely to see the call to action and take immediate action if it is prominently displayed.
Keep your menus to a least
Mobile sites can make it difficult to include everything you need about your business. Keep your menus as simple as possible to avoid confusing the user. Google recommends that users get to where they need it in 3 clicks or less. This will improve the mobile experience and speed up load times.
Showbiz Discounts and Sales are not allowed to steal the show
A mobile website that connects with users is another important aspect of web design. Users feel that they are receiving something of value, relevance, and enjoy mobile marketing efforts. Google suggests that businesses avoid including too many sales or offers on their mobile website to avoid falling into this trap.
Conversion and Commerce
Now that you have covered the basics of mobile web design, let’s get into the technical aspects of creating a great mobile website. Google’s second-biggest concern is that mobile users can use their phones to complete transactions on your site. This could be for one-click purchases or filling out forms. We will discuss this further below.
Allow users to look around before making a sale.
Mobile sites that are the best allow users to view and explore the products or services before making a purchase. They can see if the product or service is what they want and whether it is worth their time. This is a key aspect of web design. More than 40% of mobile users state that quality content is their top reason to return to a website. If you provide users with plenty of information about the products and allow them to experience the site, they’ll be more likely to buy the end.
Permit people to make purchases as guests
It is essential that mobile users are able to make purchases on any mobile site without entering their personal data. Users can sign in as guests to quickly check out and purchase what they want. Businesses that are looking to convert mobile customers will find this fundamental aspect of mobile web design especially valuable. Customers can avoid entering their name, address, or billing information on every mobile website they visit.
You can place click-to-call buttons on your website for more complicated activities
Mobile conversions are not always easy. Sometimes users may need help with a product, or service. Google suggests that users who need assistance with products or services use the click to call feature. This is a fundamental part of web design. Complex tasks can be done quickly and easily via phone, rather than spending time on your website.
Usability and design factors
We have now covered the basics of mobile web design, and the criteria that it entails. Now we will discuss design and usability. Google stated that mobile sites should be accessible in less than 3 seconds to be considered mobile. These are the fundamental elements of mobile web design. They allow visitors to get where they need to go quickly.
Make your entire website mobile-friendly
This fundamental aspect of web design is crucial for mobile design. Google recommends that all users have access to your website regardless of whether they’re using a tablet or a smartphone. This is a fundamental feature of mobile web design. Customers will be able to access your entire website from any device they use, no matter what their device.
Users should not be required to use pinch-to-zoom
Users will be able to see the entire site without zooming in or out of fundamental elements of mobile web design, such as this fundamental aspect. This is particularly important if your company offers only phone support or technical assistance for issues that cannot be resolved by general browsing.
Keep your user within a single browser window
This fundamental aspect of mobile web design is essential for mobile sites. It prevents users from being redirected to another page. Visitors will be able to browse your site easily if they have access to the fundamental elements of mobile web design such as this fundamental aspect.
Avoid “Full-Site” Labeling
Mobile web design is based on full site labeling. Google research shows that users who view sites as “full sites” are less likely to return. This is because they don’t have the ability to access information as efficiently and quickly. This fundamental aspect of mobile design can be avoided to improve user experience and keep customers coming back.
You can make a mobile website that Google will recommend and index by understanding the fundamentals of web design. These fundamental principles of mobile web design will help you improve the overall look and usability of your site.
You can reach one of our website designers for additional assistance if you need it. This will ensure that your site is optimized for mobile as well as desktop.