Writing a winning guest post pitch is a fine art in itself. You have to find the balance between showing your audience you’re an expert in your field, while also giving them insight into what makes you that expert. It’s no secret that guest posting is one of the most effective ways to build your online presence and drive traffic to your website or blog. But with so many publications looking to buy guest posting contributors, it can be difficult to find ones that are aligned with your target audience. And even when you do find the right site, pitching your article as a guest post can be challenging. With so much competition out there, it can be hard to market yourself as the ideal candidate for a given publication without coming off as arrogant or desperate. That’s why we’ve put together this insider’s guide to writing a winning guest post pitch.
What’s a Guest Post Pitch?
A guest post pitch is an email you send pitching your article idea to a guest post on another person’s blog or publication. You want to make sure your guest post pitch is as compelling as possible because you only get one shot at it. If your pitch isn’t good enough, you can bet that the press release won’t see the light of day. Guest posting has become one of the best ways to build your online presence and drive traffic to your website or blog. It’s also a great way to build your brand and become an expert in your industry.
However, it can be difficult to find the right publications to guest post on if they don’t have open submission policies. Many publishers receive thousands of guest post pitches every week. And while they’re open to receiving pitches, they’re also inundated with hundreds of pitches that aren’t even relevant to them. That’s why it’s important to know what to include in your guest post pitch.
Come up with a plan
Before you dive into writing your guest post pitch, it’s important to come up with a plan for how you’re going to pitch yourself. There are a few things you need to consider when coming up with your pitch, including which publication you’re pitching, your article topic, and your brand.
Write an awesome title and lead
Before you even begin writing your guest post pitch, you should spend some time thinking about the headline of your pitch. Your headline should be interesting, attention-grabbing, and relevant to your chosen publication. It should also sound like a question, as this has been proven to increase click-through rates. Your lead paragraph is the most important part of your pitch. It’s what catches the editor’s attention and gets them to continue reading. So make sure it’s compelling, relevant, and shows that you understand the publication.
Write a stellar description of your blog
This is where you get to brag about your guest posting success and the impact you’ve had on your industry. You want to make sure you spend the majority of your pitch talking about your guest posting accomplishments. This is where you drive home the point that you’re an expert in your field and that you’d be an ideal fit for the publication. You can also mention any awards or recognitions you may have won, as well as any relevant experience you have in your industry.
Now that you’ve written your pitch and got it ready to be sent to the press, it’s time to wait and see if an editor is interested in publishing your guest post. While you’re waiting, be sure to follow the publication’s guest posting guidelines and suggestions, so you don’t risk getting rejected from the get-go. Once you hear back from the editor, review and revise your pitch if necessary, and send it off for a successful guest posting campaign.