Search engine optimization (SEO) technology and web analytics are fields that are constantly getting more accurate and advanced. This is, in large part, thanks to there being a great deal of innovation in this field. What top SEO trends are making it into the forefront as the best ways to drive web traffic to your website?
Local SEO
Local SEO gives users the ability to use the internet to obtain phone numbers, locations, maps, and information about specific services. This goes a long way in giving people content that is well tailored to what they want to access. Local service will ensure that your users get precise information that is relevant to where on the globe they live, work, and travel because this type of SEO technology provides very different results from those that you may receive on a wired desktop computer.
Mobile Device Optimization
This is a world where many people do most of their internet-based activities on mobile devices. In fact, the vast majority of web searches are completed on mobile phones. It is important to ensure that your website is optimized for mobile devices. Design, ease of navigation, and details like titles and meta descriptions are essential aspects of the mobile experience to look into when creating a mobile version of your site. When optimizing your website for mobile use, you should be sure to look at every aspect of it to ensure that it is easy to read and that menus are straightforward as well as visually pleasing.
Voice Search
It’s no secret that voice-activated devices have become extremely popular in recent years. For many, virtual assistants like Siri and Alexa have made life easier by allowing hands-free access to the internet. You can get directions, perform web searches, find new podcasts, and play selections from your music library simply by using your voice. When it comes to optimizing these searches, content must be tailored to different ways that individuals may look for items. One person may simply instruct the device to search for animal obedience training while another person may ask the device, “Where can I take my dog to make her stop barking when people walk by the house?” Voice search will work best when these differences are taken into account.
If the SEO strategies on your site are not up-to-date, you are likely missing traffic that could be brought to your business by keeping up with the latest in optimization strategies.
