Perfect Logo for Your Brand

Designing a perfect logo that explains your brand accurately is no walk in the park. It requires hard work, dedication, being innovative, and most importantly know-how of the brand you are working for. To get the best combination of all these attributes there is no one better than the logo experts of Ingenious Guru, they are pro at logo designing and know how to get the job done in the best possible way. There is no denying to the fact that logos are important. Designing logos can be pretty daunting but we all know they are the cornerstone for any business no matter how big or small it is.

You want your logo to talk on behalf of you, and communicate to the world what you are all about. This is something that becomes your brand recognition, your social media posts, marketing materials like brochures, visiting cards, and presentation decks, everything features the brand logo. That’s a lot of weight on the little image but that is what they are supposed to do, aren’t they?

Logo Design Industry

There are a million people in the logo design industry today dishing out crappy logos in bulk for crowdsourcing sites. How do you as a serious professional stand out from the crowd and produce quality logos that do not suck? Now that’s a pretty tricky question.

If you are looking for a quick fix to your logo designing needs you can always depend on the regular logo templates. However, we always recommend getting this job done by the experts as they know how to be creative and bring something out of the box.

Are you stuck in the process of logo designing and want someone to guide you? You are at the right page, here we have a few tips that will explain how a perfect logo is designed. Follow these tips next time you are creating a logo and you will be amazed to see the changes in your logo.

How To Create a Perfect Logo for Brand?

1) Use The Right Contrasts

The use of colors can break or make your logo. Make sure you are using the right color contrasts in your logo. When the colors are not accurate, the logo gives a pretty off vibe which is not liked by many people. Pairing fonts is one of the most common areas that stumps people who are starting out with the graphic design. A great rule of thumb is to choose fonts with high contrast.

One of the most important considerations for custom logo design is the color palette. Colors play a huge role in the logo designing. This is not a superficial decision, color carries meanings and communicates ideas. Since each color has the significant meaning behind it. If you are not careful about it you can literally destroy your brand reputation. Sometimes you’re pegged to the colors of a brand, but other times you’ll have the freedom to explore.

2) Do Not Be Cliché

Doing what everyone is doing is not going to get you anywhere, it is smart to bring in-box ideas and do something unique to stay ahead of everyone. This is the key to achieving success in the marketing world. However, be sure, that whatever “unique” you are planning to resonates with your brand well. Doing something that does not connect with your brand is plain useless. We do not recommend that.

Every few years or so, some new fads come along in logo design. I personally love to study design trends and you might even find me suggesting jumping onto a few bandwagons to keep up with the times, but with logos, I just hate it when a bunch of designers uses the same idea over and over.

3) Own YOUR DESIGN

Your logo should speak for your brand, it must have its own identity that solely should be enough when it comes to talk about your brand. Following the trends and copying other designs with minor changes may look attractive at first but it will not have its own significance. You need to bring something that goes with your brand well and its individual identity does not ruin your brand reputation.

As you’re designing logos, consider whether or not your design is generic or unique. Is it likely that others will produce something similar? Remember, your first idea is typically your most generic (it’s also everyone else’s first idea). Try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further.

4) Customization Is the Key

No matter how much we love doing regular stuff, when something is customized, we give it more importance. It just gives us more sense of identification and the ownership of it. Go for customization when you are designing your logo, trust me you would like it much better than relying on the logo templates.

Now that we are talking about being unique, we all can agree with the fact that there is nothing better than going for customized logo can be a great idea.

Too often we see logo design agency as simply a trip to the font menu to see which typeface makes the company name look best. If someone is paying you to “design” their logo, they probably expect you to put a little more effort into it.

Custom type helps to ensure that your unique logo will stay that way. Lowlife designers will rip off your work in a heartbeat if they discover which typeface you’re using, but it takes some real skill to mimic custom hand-drawn type!

Keep in mind though that if your logo is famous enough, people will always try to rip it off.

5) Less Is More

Gone are the days when people used to like and idealize overly fashioned and embellished designs. Today we all are religiously following the mantra of less is more. Minimalism has won our hearts and we are all about it now. Following the classic combination of black and white or using neutrals is the key to attracting customers now.

Even in designs, the logos that has a lot of stuff going on often appear confusing and these are pretty hard to remember.

Moreover

The best example of simplest yet most effective logo today is Apple’s logo.

6) Make The Best Use of Negative Space

The best designers are the one who knows how to use each space smartly and effectively. People often ignore negative space as they believe it is useless to draw anything there, this is where you go wrong. Make sure you are right on track and making the best use of it. As one wrong direction can literally ruin the whole picture.

Along the same vein as a double entendre is the age-old trick of utilizing the negative space in a logo in some clever way

Must Have Some Meaning

A logo with no meaning is a useless logo, there has to be a definite meaning behind each logo. A logo with a meaning helps in developing a brand reputation. Your logo says a lot about you and your brand, make sure you are not choosing the logo only because it looks nice. The one with the right meaning is the one you should go for.

Each brand logo has a story behind it and that is how it should be. Far beyond simply a pretty sketch, strong logos are filled with meaning, both obvious and hidden features of kafka should be explored. We discussed this in several cases above. The FedEx logo’s arrow indicates moving forward and making deliveries, the Apple logo has a “byte” missing, and the Twitter bird is flying in an upward trajectory.

Half the time I wonder if logo designers don’t come up with the meaning after the logo is already produced, but regardless, it’s great when you as a designer can show a client how much thought and reasoning went into the logo that you produced for them.