According to the latest report by IMARC Group, titled “India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the lingerie market in India is expected to exhibit a CAGR of 13.13% during 2022-2027. Lingerie refers to a category of clothing that includes undergarments and intimate care products worn by both men and women. They are manufactured using lightweight, stretchable, soft and smooth materials, such as satin, cotton, nylon, lace, chiffon, silk, elastance, lycra and polyester. Some commonly used lingerie products include bodysuits, corsets, camisoles, knickers, girdles, thongs, bralettes, briefs and thongs. Lingerie products are appealing, fashionable, alluring, comfortable, and flexible. They contribute to good health and assist in boosting confidence, performing activities, and reducing discomfort, irritation and stress. As a result, they are commonly available in various patterns, sizes, designs, color and materials in premium, super-premium, customizable and economical variants.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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India Lingerie Market Trends:
Rapid urbanization and industrialization, increasing working population, and the rising awareness among individuals regarding the importance of hygiene are some of the key factors driving the India lingerie market growth. The sudden shift of consumers toward trendy, comfortable, intimate and regular lingerie products due to their hectic lifestyles and work schedules is favoring the market growth. Apart from this, various product innovations, such as the introduction of innovative nursing brassieres that offer support to new mothers who are lactating and permit comfortable breastfeeding, are providing an impetus to the market growth. Additionally, the large-scale integration of online retail platforms with artificial intelligence (AI) and big data solutions to assist manufacturers in monitoring and catering to the shopping habits of the consumers and provide a personalized experience, are positively impacting the market growth. Other factors, including the implementation of aggressive brand promotional activities on social media, rising expenditure capacities of consumers and the easy product availability across e-commerce platforms, are anticipated to drive the market further toward growth across the country.
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Key Market Segmentation:
Breakup by Product Type:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Breakup by Material:
- Cotton
- Silk
- Satin
- Nylon
- Others
Breakup by Price Range:
- Economy
- Premium
Breakup by Distribution Channel:
- Mass Merchandizers
- Specialized Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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