Social media is a must-have tool for reaching out to customers, gaining useful insights, and expanding your brand.
Social media has transformed brands and businesses. It is one of the most important aspects of digital marketing. It offers amazing benefits and allows you to contact millions of people all over the world.
“According to the most recent research for social media, there are 4.65 billion social media users around the world in April 2022, equating to 58.7 percent of the total global population.”
“Social media user numbers have continued to grow over the past 12 months too, with 326 million new users joining social media since this time last year. The latest figures indicate that well over 9 in 10 internet users now use social media each month. That equates to an annualized growth of 7.5 percent, at an average rate of more than 10 new users every single second.” (Researched by Datareportal)
Moreover, the average amount of time spent on social media per day is 2 hours and 27 minutes.
As reported by the above research, half of the world uses social media and attracts a massive audience.
Social media affects practically every aspect of our personal and professional lives. It is not just for marketing and public relations departments in businesses. Rather, social media must be an important element of a company’s overall strategy.
Whether a business is small or large, its entire success is influenced by its performance on social media.
BUT,
Why Social Media Animated Videos?
Brands have enormous power to affect customers. However, with that promise comes the challenge for a business to capture the attention of its target audience.
Animated videos boost social media post engagement and it is one of the most captivating methods to express your message more fully on social media.Â
Statistics show that a whopping 65 percent of people learn visually. Visual information accounts for up to 90% of the information conveyed to the brain.
According to John Medina, a molecular biologist, vision is the most important and dominating sense, using up to 50% of your brain’s resources.
It has also been discovered that visual data is processed substantially faster than verbal data. So, decide for yourself which of the two photos is easier and faster to understand.
But how can you grow a large following? And, with so many people sharing on Facebook, Instagram, and Twitter, how do you cut through the clutter? The first question has an answer: compelling content. The solution to the second question is via social media video content..
So,
What is Social Media Animation?
A social animation video is intended to be shared on social media platforms. This entails using short, crisp bursts of content to catch people’s attention as they scroll through their feed.
Anyone can publish an image or a few lines of text, but only a select few can post high-quality animated videos.
The Benefits of Animated Social Media Posts:
Animated videos are fantastic for your social media marketing. It is the most popular sort of social content, with 48% more views than other types of posts.
To truly entice a consumer to stop reading through an oversaturated social feed, you must be able to capture their attention right away.
Videos have the ability to do so. According to statistics, videos generate 1200 percent more shares than text-based social posts.
And when businesses use animated videos to promote their services, more than 80% report higher sales.
Furthermore, 64% of social media users say they’ve purchased anything after watching a brand’s video.
Over 80% of organizations who use video say it has helped them enhance ROI, get more high-quality leads, and drive more traffic. And it is predicted that by 2022, about 90% of all internet information will be in video format.
And What’s more,
Animated videos;
- Demonstrate Problems & Solutions
- Simplify Complex Concepts.
- Boost Search Engine Optimization
- Increase Website Traffic
- Cost-Saving
And so on…
An animated video adds diversity to your social media posts or marketing. It introduces brand values and grabs attention to present new products to customers.
Which Animated Style Should You Try For Your Social Media Video Marketing?
Here are a few styles to help you broaden your possibilities and come up with new ways to offer information to your audience.
- Whiteboard Videos
- Motion Graphics
- Typography Videos
Whiteboard Video
Whiteboard animation videos have proved a spectacular achievement in social media marketing video with Pixle Digital.
These videos provide an engagement with the audience that is not available in other internet videos, aiding any social media campaign by developing fans.
Whiteboard animation videos are becoming increasingly effective in assisting Pixle Digital with their social media initiatives around the web.
Pixel Digital’s whiteboard animation videos, unlike other video marketing tactics, interact with viewers in a way that promotes committed social media following.
Motion Graphics
Using motion graphics in your social posts and adverts is one method to capture that fleeting attention and express your message.
Motion graphics can help you improve your marketing strategy. Because of its high engagement value, it is one of the most popular types of videos employed by marketers today.
Motion graphics are simple to make, which implies lower production costs for businesses and less time required to generate spectacular content.
With so many advantages, it’s no surprise that motion graphics are quickly becoming the dominating form of marketing content for most companies and businesses worldwide.
Are you ready to elevate your marketing with motion graphics? Try Pixle Digital, which creates motion graphics in simple and appealing animated social media videos for marketing..
Typography Videos
Kinetic typography, as the name implies, is the text that transmits a message on a video. Kinetic typography is appropriate for stories that require a large amount of facts to be explained. When combined with good images, typeface, and a great backing music, a typography video outperforms itself.
This style of video brings the content to life and highlights important facts. Animated videos for social media posts and ads with kinetic typography are great for low-budget projects. Making the video short and entertaining is critical in this form of animation.
With everything we have discussed so far, you should be able to see how important animation is and why you should utilize it in your animated social media posts.
However, there are a few things you should keep in mind if you want your animated video strategies to be a smashing success.
You Should;
- Keep the animated video shortÂ
- Autoplay
- Feel excellent.
In a Nutshell:
Videos are effective, and animated videos should not be overlooked. These have more grabbing than plain text and photos.
This could be just what your company needs to attract more attention, engagement, and sales.
Pixle Digital is a great place to go if you need social media video animations for promotion. This animated video agency has been in business for more than 7 years.
Pixle Digital, with over 1500 successful projects, provides unique animated explainer movies for businesses to boost their marketing strategy and convert prospects into leads.
Visit Pixle Digital, As a result, your audience will be pleased, and your return on investment (ROI) will be great.