The monthly users on Instagram are staggering. More than a billion individuals are on the social media platform looking for their daily visual content intake. With that in mind, we can see that the potential for marketing a business is limitless.<\/p>\n\n\n\n
The best way to promote a brand online is to inform and educate prospective buyers on the value your services and products bring. However, that\u2019s easier said than done as the work required to build a solid Instagram account is massive.<\/p>\n\n\n\n
Still, with the right guidance, Instagram stardom is very achievable. Let\u2019s take a look at some actionable steps below.<\/p>\n\n\n\n
<\/a><\/p>\n\n\n\n Your Instagram account is only successful if your engagement rates are high.<\/p>\n\n\n\n Although there are some vanity metrics, the engagement rate of your Instagram account is not one of them. A good engagement rate<\/a> on Instagram is anywhere between 2% to 5%, however, it\u2019s never wrong to aim for higher numbers.<\/p>\n\n\n\n To achieve solid engagement on Instagram, you will have to sideline your promotional content and focus on communication with your followers. Spend time in the comment section and try to answer all the incoming questions your followers might have regarding your products and services.<\/p>\n\n\n\n This way, your brand will start to gain a lot of traction and you will even earn respect in the industry due to your dedication to excellence.<\/p>\n\n\n\n If you decide that you want to promote your brand effectively and rapidly, your best option is to work with Instagram stars. These stars, also known as influencers, can transform your whole brand and bring forth new horizons for you. Growing organically is every business\u2019 priority, and if you want to get more Instagram followers<\/a> you should consider collaborating with influencers or other businesses.<\/p>\n\n\n\n If you do decide to work with influencers, think about the type of influencer you want. Do you want a mega influencer or one with a smaller number of followers but dedicated to helping your brand grow?<\/p>\n\n\n\n The answer to that question will heavily depend on your budget and marketing needs. So, gather your marketing team and discuss how you should proceed.<\/p>\n\n\n\n Most businesses online care only about promoting their products and services.<\/p>\n\n\n\n In recent times, we have seen that businesses that don\u2019t foster engagement and supreme customer service, fail very fast. To avoid becoming a passive, sales-oriented brand, make sure to: <\/p>\n\n\n\n Most of the time, as soon as there\u2019s a hiccup, businesses completely revamp their strategy thinking that they will end up on top of the situation. However, this is a common pitfall and to avoid it, you should develop a strategy theme that you will trust.<\/p>\n\n\n\n In addition to that, people will have a much easier time identifying your brand if you remain true to your colors.<\/p>\n\n\n\n Testimonials are a great way to convince your followers that your brand is well worth their hard-earned money. Task your most loyal customers with writing testimonials for you in exchange for a freebie or a discount coupon.<\/p>\n\n\n\n You can then post the testimonials on all your social media platforms and on your website to further prove to prospective customers that your business\u2019 catalog can offer them unparalleled value.<\/p>\n\n\n\n As mentioned above, entertainment-based content is far more popular than regular promotional one. But with the right ideas, you can strike the perfect balance between both. For instance, if you create a funny Reel, you can use captions to refer to your products and also include a CTA leading to your store.<\/p>\n\n\n\nPut the spotlight on your followers<\/h2>\n\n\n\n
Make the most of collaborations<\/h2>\n\n\n\n
<\/a><\/h2>\n\n\n\n
Be active<\/h2>\n\n\n\n
\n
Stick to your theme<\/h2>\n\n\n\n
Provide testimonials<\/h2>\n\n\n\n
Approach social media differently<\/h2>\n\n\n\n