potential<\/a> borrowers for a mortgage. Mortgage brokers and lenders use various methods to generate leads, including advertising, direct mail, and the Internet. Qualified leads are those that have been pre-screened and meet certain criteria, such as credit score and loan amount.<\/p>\n","protected":false},"excerpt":{"rendered":"Mortgage lead generation is the process of finding potential customers for a mortgage lender. This can be done through various methods, including online advertising, mailing lists, and telemarketing. By generating leads, the lender can increase its chances of finding a qualified borrower who will ultimately close on a loan. How does it work? Most people […]<\/p>\n","protected":false},"author":9,"featured_media":16455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mazingus.com\/wp-content\/uploads\/2022\/06\/COVER10-1920w.webp","_links":{"self":[{"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/posts\/16450"}],"collection":[{"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/comments?post=16450"}],"version-history":[{"count":1,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/posts\/16450\/revisions"}],"predecessor-version":[{"id":16463,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/posts\/16450\/revisions\/16463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/media\/16455"}],"wp:attachment":[{"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/media?parent=16450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/categories?post=16450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mazingus.com\/wp-json\/wp\/v2\/tags?post=16450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}