In the online apparel industry, the return rate is at least around 30%. as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. One out of three clothes purchases made online is returned. This rate of return is unacceptable for other industries. Imagine if one out of every three mobiles got return from customers, or one out of three travelers canceled their hotel booking.<\/p>\n\n\n\n
As an Online retailer, you have to understand that customers are unable to try on clothes. They are limited to touch and feel the product. They cannot figure out the right size and they would probably get confused with size variants such as regular US size, UK size, plus size, slim fit, Petite size, etc. That is why fitting is the top reason that customers make returns. <\/p>\n\n\n\n
While most of the online apparel stores use size charts as a tool to help shoppers make fit decisions but those return rates are not decreasing. One of the reasons is because those size charts place a burden on customers who may not even have a measuring tape to size themselves up with or don\u2019t know how to do it correctly.<\/p>\n\n\n\n
Clothing stores need a reliable tool to help improve sales at a lower cost. They would choose to be able to provide more accurate measurements for the customers, lower return and less complaints to handle. Also, less inquiries from customers about the sizes.<\/p>\n\n\n\n
So, the solution for apparel ecommerce stores is to move on from using those outdated sizing charts or costly unreliable technologies, and instead just get the size recommender application.<\/p>\n\n\n\n