With over 4 billion mobile internet users, the most significant trend in web design right now is responsive website design (or RWD). And as a website developer, you must understand that people use different devices to access the web.
Mobiles like smartphones and tablets are at the top of all the devices used to access the web. A responsive web design is necessary for a seamless experience. The user has an improved experience tailored to their device while using a website with a responsive design. For example, it prevents images from becoming way bigger than the screen.
Responsive web design brings many advantages to your website. It also makes your website meet Google’s standards. Since about 55% of web traffic comes from mobile, it is simpler for users of mobile devices to view your content.
Imagine going back to those days when you had to pinch and zoom desktop website versions on your mobile. But, of course, those days are gone and should remain gone.
In light of this, we will take an in-depth look at the importance of responsive design and what you should know.
- You Will Rank Higher With a Responsive Web Design
To raise their positions on Google’s search results pages, many firms use search engine optimization (SEO). As a result, potential clients can only see you when you are higher on the search engine results page.
Since Google favors mobile-friendly websites, responsive design can aid in SEO. So, responsiveness can improve your search engine results when paired with other SEO variables.
So, when putting together a marketing plan for your business, don’t fail to include a responsive website design. If you’re based in NY and you’re considering a web design project, make sure to ask your web design agency in New York about their responsive web design capabilities. With a responsive website, you can be sure that your site will be accessible and user-friendly for everyone.
- Limitless Device Access
By now, it should be clear that a responsive design removes all restrictions on the types of screens and devices that can access your website.
For some reason, it doesn’t prevent one of your users from viewing your website. Reading your information is easy even if they only have a Smart Watch instead of a PC or smartphone.
Internet users access the web from different devices, so you don’t need to design for all screen sizes and types of devices. Any size is possible with one design.
- Responsive Website Design Gives You More Web Traffic
Image Credit: Pixabay
The possibility of total traffic increases when because your website is accessible. But your audience will be smaller, and there will be less online traffic if your site is accessible only on a few devices.
Imagine users waiting at the bus stop and only having access to a phone. They come across one of your blog posts. Good enough, you took steps to ensure that your website is responsive. As a result, it will be easier for them to access and read it while they wait.
They probably would have bypassed this blog at that point if your site didn’t have a responsive design.
- A Better User Experience
Every business owner should be serious about user experience. The reason is that your main goal is to entice customers to your website and persuade them to remain.
When a user first visits your website, it should be user-friendly. For example, loading videos and images shouldn’t take forever or have a poor screen adaptation. The user will not want to return and will look at other options.
Users won’t be able to access the information they need from your website if it doesn’t have a responsive design. Visitors can get distracted by pointless pop-ups, graphics, and text. But when a site is responsive, users can easily access all the content. In a survey, 88% of online shoppers said they wouldn’t return to a site with a poor user experience.
The website’s navigation is also taken care of by responsive design, making it easy for users of all devices to browse with ease.
A response website projects a responsible business. It also provides a seamless user experience. It will also give you customers and make them stay.
- Cost-effective Management
The ease of content maintenance is amazing with a responsive website design. Your website can be mobile-friendly without having a separate mobile edition. Many mobile devices can all access a single domain thanks to responsive design.
Reshaping tracking and analytics monitoring also make reporting easier. For example, this flexibility is beneficial when changing a website’s design or correcting a typo. You only have to do it once, freeing up your time to create new content.
- Higher Conversion Rate
Increasing your conversion rate; the number of web users who complete desired actions is essential. Such actions as payments, filling out a form, or downloading a resource need more than lowering your bounce rate.
So, it provides a smooth browsing experience with quick page loads and, in turn, gives you a higher conversion rate. Your clients will thank you by increasing their purchases and contact requests.
But conversion rates will remain stagnant if your website does not accommodate mobile users and adapt well to any device.
According to Google, conversion rates drop by 95% due to poor user experience
- Makes Social Media Marketing Better
Image Credit: Pexels
The number of times the material on your website gets shared on social media can also increase with a responsive design. Besides, users can share links more on smaller screens.
Everything becomes easy during social media campaigns. So make your website responsive and contains responsive social media share buttons. As a result, more social media shares expose your business to new consumers. By so doing, it increases website traffic and conversion rates.
Also, higher search demand and website interaction are easy for search engines to see. As a result, it would enhance your search engine rankings too.
- Easy Website Management
Most businesses, especially smaller ones, lack the time necessary to update or maintain their websites. But with responsive designs, it is easy to make adjustments yourself.
If you only have one website, other areas of your marketing will be much easier to maintain.
You won’t ever need to worry about what should connect to the mobile or desktop version of the website. You also don’t need to check if all of your redirect links will work to bring the proper users to the desired website.
Responsive design reduces a large part of the stress of maintaining a business website.
Final Verdict
A large audience, including older folks, prefers smartphones to PCs while surfing websites. But this preference has also been increasing over time.
If cost-effectiveness and easy web management are not enough, a higher search engine ranking should propel you to choose a responsive design.
Every company now has to establish an online presence through responsive website design.
