No Instagram marketing strategy is complete without a hashtag. However, you need to include a hashtag in an effective Instagram marketing strategy does not mean that you can use a hashtag you like. Using the wrong hashtag can be harmful. On the other hand, if you choose the right hashtag, you can go a long way in ensuring the success of your marketing strategy and the growth of your Instagram followers.
This post will give you all the information you could want about using hashtags on Instagram.
Instagram hashtags – what are they, and why you should use them
The hashtags on Instagram work just like they work elsewhere, and their goal is simple – to make the content easy to find by categorizing it. All hashtags begin with the #sign, followed by a letter and number. For example, #photooftheday. All hashtags are touchable, and when you click on a hashtag, it will show you all the posts where the hashtag has been used.
Considering why you should use hashtags in all your Instagram posts, the reason is to reach more and expand your audience on Instagram. Many Instagram users follow the hashtag. So if you use a hashtag on a post and someone who is not your follower follows that hashtag, that Instagram user will see your message.
Using a hashtag regularly will help you build your brand identity and community, motivating others to get involved. Ultimately, good hashtags will lead to more Instagram followers. You can buy Instagram followers Canada, views, and likes to strengthen your brand’s position on the platform.
Using popular hashtags – is that a good idea?
The use of these hashtags is a double-edged sword. On the one hand, these hashtags are the most followed and searched. So, including them in your Instagram posts can be a great way to find a new audience. On the one hand, because they are the most searchable, your post is likely to be like a drop of water in the ocean.
This combination will increase the chances of your message being seen by a wide range of audiences and a specific target audience for your niche.
How many hashtags should you use per post?
Ultimately, it depends on the brand’s profile you are trying to build. You should also make sure that you use hashtags relevant to your business. For example, just because #love is the most popular Instagram hashtag doesn’t mean you should include it in your posts, especially if your company has nothing to do with love.
Instagram regulators have become strict in recent years, and pages using unsolicited hashtags have been penalized with a ‘shadow ban’. Therefore, it is necessary to use only relevant hashtags and don’t use too many hashtags to expand the reach of your message. Instagram editors also tend to take strict action with hashtags like #like4like and #follow4follow – hashtags designed to get more Instagram followers and likes.
Search for the most popular Instagram hashtags
When it comes to finding out what the most popular hashtags are, Twitter offers users a list of the latest hashtags that are popular. However, Instagram doesn’t do that. If you want to know the most popular hashtags on Instagram, here is what you should do:
- Enter the hashtag you want to search for on your phone and click on the ‘Tags’ option. If you log in to Instagram on your desktop, go to the search box and enter the hashtag. You must enter the # tag for mobile and desktop before anything else.
- Once you click the search button, Instagram will show you the most popular hashtags, which will change from one time to the next.
While it’s tempting to include a popular Instagram hashtag, you should stick to a ‘use-it-if-relevant’ policy.