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Toys Market in India Overview 2022, Growth Rate, Industry Report By 2027

The latest report by IMARC Group, titled “Toys Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the Toys Industry Size in India. The report also includes competitor and regional analysis, and contemporary advancements in the market. The Indian toys market reached a value of US$ 1.35 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.73 Billion by 2027, exhibiting a CAGR of 12.6% during 2022-2027. Toys refer to miniature playing objects, models and tools that are especially designed for children. Some of these toys include puzzles, cards, dolls, action figurines, board games, rattles, and mechanical cars. Toys assist in ensuring the brain and motor skills development of infants and young children by enhancing intelligence quotient (IQ), improving concentration and creativity, and promoting their logical and spatial reasoning skills. This, in turn, aids in providing emotional support and refining the problem-solving and cognitive capabilities of children, while cultivating their social and physical attributes. On account of these properties, toys are extensively used in various educational institutions and residential sectors to facilitate overall child development. At present, toys are commercially available in varying sizes and sizes and are manufactured from various materials, including cloth, plastic, and wood.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Competitive Landscape with Key Players:

Some of the leading players operating in the market are:

  • Funskool
  • Lego
  • Mattel
  • Hasbro

Request for a free sample copy of this report: https://www.imarcgroup.com/indian-toys-market/requestsample

Indian Toys Market Trends:

The growing population, inflating disposable incomes, and rising spending capacities of consumers are primarily influencing the Indian toys market growth. This is further supported by the increasing demand for various high-quality, entertaining, and science, technology, engineering, and mathematics (STEM)-based toys, such as blocks, puzzles, Rubik’s cubes, and wordplay to ensure optimum brain development in children. In line with this, the emerging trend of online gaming and the introduction of mobile-based video games due to the proliferation of smartphones, the easy availability of high-speed internet connectivity, and the introduction of various state-of-the-art gaming consoles are acting as other growth-inducing factors. Moreover, the launch of innovative product variants integrated with advanced technologies, such as artificial intelligence (AI), machine learning (ML), speech and voice recognition properties to help keep children challenged and entertained, while enhancing their cognitive, motor, and physical capabilities are propelling the market growth. Other factors, such as strategic collaborations amongst key players for deploying innovative marketing strategies, such as celebrity endorsements and packing toys in eye-catchy, colorful packaging with hidden surprises, are creating a positive outlook for the market across the country. 

IndianToys Market 2022-2027 Analysis and Segmentation:

Market Breakup by Toy Type:

  • Plush Toys
  • Electronic Toys
  • Games and Puzzles
  • Construction and Building Toys
  • Dolls
  • Ride-Ons
  • Sports and Outdoor Play Toys
  • Infant/Pre-school Toys
  • Activity Toys
  • Other Toys

Read More: Top Toys Manufacturers in India in 2022

Market Breakup by Gender:

  • Unisex Toys
  • Toys for Girls
  • Toys for Boys

Market Breakup by Distribution Channel:

  • Specialty Stores
  • Super Markets and Hyper Markets
  • Online
  • Others

Breakup by Region:

  • Maharashtra
  • Tamil Nadu
  • Karnataka
  • Gujarat
  • Delhi
  • Other States

Key highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

IMARC Group
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Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800

Eleena Wills
Hi, I’m Eleena Wills. Being a writer and blogger, I strive to provide informative and valuable articles to people. With quality, constructive, and well-researched articles, one can make informed choices. I cover a wide range of topics, from home improvement to hair styling and automotive.
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