A Case Study On Douma Leadership
Apologies if I sound like a damaged mobile recharge online record, however, some things are so vital in the international of virtual marketing, that I can not say them enough.
One: you need a terrific website.
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And: an awesome internet site is not enough.
Even if you know this, path, there is a difference between knowing and doing. And it is easy for small business owners and entrepreneurs to war with records overload on the subject of advertising.
That becomes the case for our customer, Yvonne Douma.
Yvonne is just about the friendliest and most knowledgeable conversation instruction and HR expert you may ever meet.
But she got here to us with lackluster advertising and marketing materials that we are serving her. She didn’t have any form of virtual advertising approach, and she become uncertain about a way to get one.
Yvonne knew something wasn’t operating, but she didn’t recognize the way to get to where she desired to head. If most effective she could connect with the right human beings, that who had seen what first-rate qualities she brings to the desk. And it is wherein we came in!
Over the year, we’ve helped Yvonne with logo redesign, responsive website design, copywriting, social media advertising and marketing and advertising and marketing, and content material marketing for her professional offerings corporation, Douma Leadership.
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We also provided the essential cherry on top of some of these services – strategic consulting (my preferred!).
Throughout the technique, we’ve helped Yvonne make clear her services and her emblem and find out an internet voice she can be proud to share with the arena.
Oh, and we also helped her come to be a great-selling, self-posted writer, too (no biggie!)
It’s been our satisfaction to work with Yvonne, and we sit up for even greater success collectively in 2022.
“I had to rebrand my commercial enterprise and reached out to us for help,” she says. “My internet site is expert, clean to navigate and looks super! Susan and her team were supportive, encouraging, and are difficult for me to position me out there and feature the courage to be seen.”
If you’d like to help your small enterprise attain satisfied humans and wholesome profits thru management development, HR consulting, and battle decisions, we cannot advocate Yvonne notably enough.
And if you’d like to recognize greater about how we have helped Yvonne expand her online voice to attain extra customers, maintain studying!
Step One: Strategy
You wouldn’t put together an Ikea bookshelf without consulting the commands first, and that is only a few forums of wood and a few screws.
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Yet many small business owners soar right into the deep end of the digital marketing pool, with no plan in any respect. Sometimes they can not even swim!
And that’s wherein commercial enterprise advertising method consulting comes into play.
As a private business advertising approach consultant, I paint one-on-one with my customers to make their advertising and marketing greater effective and powerful than ever before. I LOVE seeing humans have large breakthroughs and in the end recognize what to do and a way to do it (and while those human beings are as pleasant as Yvonne? Bonus!).
For Yvonne, this has intended everyday meetings to gain readability on her business model, outline her ideal goal market, and brainstorm expands marketing techniques best for her commercial enterprise.
Yvonne and I nonetheless meet regularly, and I always look forward to our Zoom sessions. We use them to make certain we live on the right track and hold innovation.
Step Two: Refining Yvonne’s USP & Refreshing Her Website
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Many times, customers come to my group with an internet site and logo that just are not up to snuff. This became the case with Yvonne, who’d already placed a little effort into her online advertising.
Thankfully, all we had to do turned electricity bill payment into tidying up her brand, but she otherwise had an emblem that we each agreed applicable to her nicely.
But her antique website turned into now not serving her. Not best did it look dated, but it also did not provide an entire picture of the services and quality that Yvonne brings to the desk.
So our crew went to work, constructing a responsive and SEO website that did a much better task explaining Yvonne’s unique promoting function (USP).
One of the many outstanding matters about having a web development organization to your aspect is that your internet site may be effortlessly up to date. Over the months and through our periods collectively, Yvonne and I in addition whittled away at a logo, arising with new and stepped forward offerings and offerings.
And for the reason that we constructed the internet site, updating it with new content and services is a simple and ache-unfastened procedure.
Step Three: Create A Landing Page
Websites are notable, of the route, but they’re the simplest type of online property that may assist grow a business. That’s why we adore helping customers release touchdown pages as properly.
A touchdown page is a stand-by me, one-page website with a particular cause. They’re a very useful tool to have in your toolkit.
For Yvonne, we created a landing web page around a special webinar she created to assist women in the place of jobs take their strength returned. To get the loose presentation, people needed to sign up with their emails.