A water enhancer represents the concentrated fluid that is intended to be blended with plain water to provide it with a distinctive taste. It comprises of caffeine, citric acid, vitamins, minerals, flavorings, electrolytes, artificial sweeteners, etc., to add supplementary dietary benefits to water without carbonation. A water enhancer usually comes in various flavors, including sweet, coffee, tea, fruity, etc. It improves the hydration levels among individuals who do not drink adequate quantities of water and minimize their calorie intake by replacing carbonated beverages. As such, a water enhancer is commonly available in supermarkets and hypermarkets, pharmacy stores, online platforms, etc., across the countries.
Global Water Enhancer Industry Trends and Drivers:
The escalating demand for non-carbonated drinks, owing to the growing consumer health consciousness, is primarily driving the water enhancer market. Additionally, the rising utilization of water enhancers in several industries, including food and beverage (F&B) and sports, is further catalyzing the market growth.
Besides this, the widespread adoption of water enhancer packs or bottles that are portable and convenient to carry as well as assist retailers in saving shelf space for other items is acting as another significant growth-inducing factor.
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Moreover, the leading manufacturers are focusing on aggressive promotional activities to increase their profitability, which is also positively influencing the global market. Apart from this, numerous advancements in product packaging technologies are projected to fuel the water enhancer market in the coming years.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).
The report has segmented the market on the basis of region, type, form, application and distribution channel.
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