Fifty Shades of Grey is the hottest thing around – and I’m not just talking about its steamy subject matter! The book has rocketed to the number one position in the charts and has been steadily increasing in sales week after week with no intention of submitting. Now that Universal Pictures and Focus Features have acquired the rights to the bestselling erotic trilogy by E.L. James, everyone in Hollywood wants in on the action.
While the whole Internet is going crazy:
Talking about the casting for the movie Fifty Shades of Grey. Producers of the movie, Mike De Luca and Dana Brunetti of The Social Network fame. Are more interested in finding a screenwriter for the moment. At present, the shortlist of writers who are being considered to pen the script for the movie adaptation. Fifty Shades of Grey seem a little unconventional, with Karen Croner, Dan Fogelman. Veena Sud and Kelly Marcel. Many of these screenwriters have worked on the big screen before. But on nothing like Fifty Shades of Grey. Fogelman probably carries the most experience, having credits to his name like Cars 2 and Bolt, but will his family friendly experience be suitable for the raunchy S&M romance that is Fifty Shades of Grey? Sud may be a little more suitable, after having worked with darker stories like the US adaptation of the Danish crime series The Crime as well as future work to adapt the remake of Hitchcock’s Suspicion.
Croner is already working with Universal Pictures and Focus Features on the adaption of Jean Hanff Korelitz’s novel Admission, and she also wrote the script for the movie adaptation of One True Thing. British writer and actress Kelly Marcel is probably best known for Fox’s Terra Nova and for having written the script for Saving Mr. Banks – a movie starring Emma Thompson and Tom Hanks that will begin production next month. American Psycho writer Bret Easton Ellis.
Who desperately wanted the job:
Dropped off the short list. Easton Ellis has been very public about his disappointment on his Twitter account. Whoever will get the job will have a bit project on their hands. With so many avid fans of the book, the screenwriter will have a lot of pressure to come up with an adaptation that will work on the big screen, while keeping the fans content.The Movie Fifty Shades OF Grey is planned to be released in late 2013.
The title of your Web site is arguably one of the most important elements of your Web site. Search engines give title tags a lot of weight in deciding relevancy. The title tag is just as important as your visible text (website content) and inbound links.
Search engines use title tags to assess information about your web site. The words in the title tag are what appear in the clickable link on the search engine results pages. What you put in the title tag is a key factor in how your web site will pull up for particular internet searches. Every title tag should be unique and descriptive of that page.
Composing a title Tag
A title tag does not need to make a complete sentence, nor does it need to make sense all the time. My personal strategy is too set up a title tag as “keyphrase Keyphrase Misc Keywords.
Search engines will display 60-115 characters (depending on the engine)
It is important that the keywords and phrases you’re using in the title tag also be in the content of that page. Using words that are not included in the content will greatly limit its effectiveness, especially for a competitive phrase.
The first phrase in my title tag is considered the most important, and will also be used as my primary keyphrase. A primary keyphrase is repeated throughout the content of that page several times.
Keywords and phrases used in the title tag need to be in the content of that page. Using words that are not included in the content will greatly limit it’s effectiveness, especially for a competitive phrase.
Depending on your business type geography can be a key focus. If you are only seeking clients from a specific geographic area the words in your title tag need to reflect that.
Someone looking for a Search Engine Marketing Consultant in Minnesota may begin their search by simply entering “search engine marketing consultant” in the search engine. However, once they see that their search is returning results from SEM’s from all over the country, they will narrow their search by adding “Minnesota” to their search terms.
Side Note: The more focused you can be, the better search engine results you will see for example:
Search Engine Marketing Consultant pulls up more then 9,310,000 results in Google
Minnesota Search Engine Marketing Consultant pulls up 1,640,000 results in Google
Which phrase do you think you will have a better chance with? The less competition the better, this is where research comes into play. You need to find a middle ground; you want to use phrases that people are actually searching for in addition to having minimal competition.
Should I Put My Company Name in My Title Tag?
Unless your company is well known and already branded I feel that this is just “wasting” title tag space. You should assume that most potential customers will be searching for specific products or services, not a particular company name.
However I am sure the idea here is that you would like to eventually be known. In this scenario I would recommend picking a few but not all pages of your website and displaying your company name in part of the title tags of those pages.