Press Release Distribution is one of the best marketing strategies that help different kinds of businesses, companies, and brands to promote their products and services in front of different journalists, news outlets, and target audiences. It is defined as a piece of the document containing information based upon facts about anything such as:
- Product Launch
- Growth initiatives of a company
- New Partnerships
In the past times, the main purpose of a press release was to serve as a source of communication between different public relations organizations and the media. But with the passage of time, the awareness about press releases has been increasing day by day.
Press releases have changed a lot since digital marketing has brought a lot of opportunities and everything is online. You can access any required information you would like to know just with a single click for any item you wish to purchase or want to know more about it.
Whenever you visit online sites such as Google News, Yahoo News, etc, you will find a lot of online press releases related to different niches/industries. Thus, the press release distribution is majorly serving as a direct communication tool between businesses and potential customers.
Benefits of Press Releases:
There are some people out there today who would say like “Press Releases are waste of time”, “They are dead, etc. Well, that’s not true. Press Releases are still alive and helping businesses to accomplish their marketing objectives and goals. The benefits earned with the help of press release distribution have a long-lasting impact on a company’s profile.
Following are some of the benefits a press release can reward you:
- Extremely Affordable
One of the biggest benefits that a press release is known to provide is its affordability. No matter if your business is small, you can still get the job done by sending out press releases thus, making press release distribution a business-friendly solution to your needs.
The only cost involved for press releases is hiring a professional and leading press release writing and distribution company that owns a comprehensive list of credible news outlets along with a writing team capable of crafting newsworthy content for any niche.
- Immediate Exposure
If you are looking for developing an immediate exposure, then there is no best option other than press releases. Sending out press releases to your target audience will begin to provide you exposure within a short amount of time. People will know more about your company and the services you are offering. There are also chances that they will begin to trust and eventually purchase from you provided that you are an authentic company.
- Develop Relations with Journalists
Another benefit a press release provides you is having a strong relationship with journalists already working in your niche. Journalists are always looking for something interesting to publish. Therefore sharing press releases with them on a frequent basis can help you develop strong contact with them.
In order to make this possible, getting the attention of journalists is highly important. As a part of their daily routine, journalists receive tons of press releases from different companies and organizations. So it would be impossible for them to thoroughly read the whole content. Therefore, what you should do is to make sure that you are sending them a newsworthy press release, and also when you inbox them, try to convey a tailored message so that they understand you are treating them as a real human.
- Improved SEO of Your Website
Press Release Distribution offers major SEO benefits for any company. Whenever your press release gets published across different news outlets, then you will get a lot of backlinks accordingly. In other words, the visitors across each news site you got publications will automatically route back to your website. Therefore, more potential customers and more chances of generating sales leads.
Besides that, Google will begin to view you as a reliable source and an authority. This will eventually result in higher rankings for your website.
- Social Media Benefits
Implementing a Social Media strategy for your press releases will generate exceptional results for your marketing campaign. Without any doubt, social media is a powerful tool that is utilized by millions of people all around the world. Underestimating and ignoring social media marketing will be a major blunder for businesses and can also cost them an ultimate price. Therefore, you can craft a post describing the announcement of the news and share the press release’s link in it. But the best strategy is to segment down your target audience, this will help you to create a tailored/customized message that helps them to engage well. They will eventually begin to take interest in your company by giving a good response. You can also encourage them to ask questions without hesitation and they will feel valued.