Our creative ideas for you to produce your rich content

May 19, 2022

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Check out 3 creative, simple, and cheap ideas for yourself to produce rich materials and generate more leads for your business

15 – Reuse a talk/hangout and add questions at the end

Use the script of a presentation or lecture already given and, to complement, encourage the audience to interact with the speaker.

When to use it: In the absence of time to create new content and when you have a renowned expert in the area.

Examples:

How to choose the best marketplace for your business, clear your doubts with a specialist in the area;
Q&A: Marketing and Sales in times of quarantine ;
Social media in times of quarantine.

Step by step:

Have a clear roadmap;
Record in a quiet place or that would draw your persona’s attention;
Have a moderator for questions at the end.

Tools used:

Video options:
- https://studio.stupeflix.com/en/
- https://animoto.com/apps/online-video-maker
- https://wevideo.com/
- http://magisto.com/
- http://kizoa.com/

16 – Send gifts of your brand

Capture the person’s contacts so that the company can send a branded gift or with an interesting phrase.

When to use: When the brand is very strong or niche.

Examples:

Receive a free sticker;
Receive a mouse pad with the name of your course at the University;
Win a rubber keyring from your favorite tourist spot.

Step by step:

Create a registry;
Explain the rules, such as: frequency and time of submission, etc.;
Send by mail.

Tools used:

Landing Pages or forms to collect the address;
Letters / Other shipping method.

17 – Templates of your product to print

Design of the products and/or form that are for sale online.

When to use: To facilitate online shopping for products that depend on size and shape, such as shoes and eyewear.

Examples:

Print the shape of the shoe to check its numbering;
Download our size guide and choose the right ring purchase;
Print the model of your favorite glasses and check which one suits your face best.

Step by step:

Make a flat file available for printing;
Explain how to print correctly to avoid size distortion.

Tools used:

Your size guide.

How to use data to power the results of your creative content ideas

Talking about data and creativity is always controversial. You hear a lot that data will kill creativity, and for a long time these two subjects were considered polar opposites like rational and emotional, scientists and artists or like water and oil, where their different densities and polar and nonpolar molecules do not attract each other and therefore don’t mix.

Statisticians were the water and creatives the oil in company departments. With the digital revolution and the immense amount of data generated, these two profiles are working closer and closer: creativity gaining strength with the influence of data and data generated from creations bringing business intelligence.

Creativity is popularly seen as a gift, which a person is born with or without. However, several researchers claim that it is present in everyone, from the housewife who creates a new recipe, Einstein when formulating the Theory of Relativity, the publicist who creates an award-winning campaign or a person who sets up a gambiarra to solve the shower problem.

Psychology approaches creativity in different ways. Freud talked about two mental processes – the primary one related to unconscious functioning and the secondary one that is related to the waking mind and which adopts rational logic. Arieti, an Italian psychiatrist, complements Freud and says that creativity is the “magical synthesis” of the mind’s transition between conscious and unconscious.

Creativity in practice

Leaving the theoretical scope and understanding how the processes related to the construction of ideas are created, we can say that the creative does not create something out of nothing. The greater the repertoire of knowledge you have, the greater the possibility of being creative.

Creativity is the result of observing data, which are selected and reorganized in surprising ways in order to solve a situation. Creativity does not grow in a vacuum and the more you know how to combine technical and intuitive knowledge, the better and easier it will be to solve a problem.

In some scenarios, intuitive repertoire may be sufficient. Other times, data from a spreadsheet will help. Data is neither enemy nor savior, but transforming data into knowledge, insights and action is what counts. Before diving into the ocean of numbers that the internet provides, it is important to have some clear questions to really know what data can help you find answers for decision making.

Have the problem and objective clear

What do you want to find out? What is your doubt? Want to validate a hypothesis? The first step is to be clear about the problem you want to solve.

This step is very important so that we have a guideline for what we want to evaluate. Without the whys, we will be adrift in a sea of numbers and we will have a serious productivity problem because we do not know what is relevant information in the analysis and what is information that we can discard.

determine the situation

There are several fonts that can be used for each purpose. With the problem in hand, my suggestion is that you evaluate which situation your problem/goal fits.

This moment is crucial because the objective situation will define tools and where you can get the data that will fuel your action plan.

For a problem that requires a diagnosis of the current scenario

In this case, you want to understand the moment or create the first base ruler with criteria that you will follow. Knowing the current moment will serve to optimize, design or seek new opportunities. Look for data you have at home that will give you an overview of the past and present.

You can search:

Billing data;
Conversion rates;
Email openings;
Access to your website.