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Our creative ideas for you to produce your rich content

Check out 3 creative, simple, and cheap ideas for yourself to produce rich materials and generate more leads for your business

15 – Reuse a talk/hangout and add questions at the end

Use the script of a presentation or lecture already given and, to complement, encourage the audience to interact with the speaker.

When to use it:  In the absence of time to create new content and when you have a renowned expert in the area.

Examples:

  • How to choose the best marketplace for your business, clear your doubts with a specialist in the area;
  • Q&A: Marketing and Sales in times of quarantine ;
  • Social media in times of quarantine.

Step by step:

  • Have a clear roadmap;
  • Record in a quiet place or that would draw your persona’s attention;
  • Have a moderator for questions at the end.

Tools used:

  • Video options:
    • https://studio.stupeflix.com/en/
    • https://animoto.com/apps/online-video-maker
    • https://wevideo.com/
    • http://magisto.com/
    • http://kizoa.com/

16 – Send gifts of your brand

Capture the person’s contacts so that the company can send a branded gift or with an interesting phrase.

When to use:  When the brand is very strong or niche.

Examples:

  • Receive a free sticker;
  • Receive a mouse pad with the name of your course at the University;
  • Win a rubber keyring from your favorite tourist spot.

Step by step:

  • Create a registry;
  • Explain the rules, such as: frequency and time of submission, etc.;
  • Send by mail.

Tools used:

  • Landing Pages or forms to collect the address;
  • Letters / Other shipping method.

17 – Templates of your product to print

Design of the products and/or form that are for sale online.

When to use:  To facilitate online shopping for products that depend on size and shape, such as shoes and eyewear.

Examples:

  • Print the shape of the shoe to check its numbering;
  • Download our size guide and choose the right ring purchase;
  • Print the model of your favorite glasses and check which one suits your face best.

Step by step:

  • Make a flat file available for printing;
  • Explain how to print correctly to avoid size distortion.

Tools used:

  • Your size guide.

How to use data to power the results of your creative content ideas

Talking about data and creativity is always controversial. You hear a lot that data will kill creativity, and for a long time these two subjects were considered polar opposites like rational and emotional, scientists and artists or like water and oil, where their different densities and polar and nonpolar molecules do not attract each other and therefore don’t mix.

Statisticians were the water and creatives the oil in company departments. With the digital revolution and the immense amount of data generated, these two profiles are working closer and closer: creativity gaining strength with the influence of data and data generated from creations bringing business intelligence.

Creativity is popularly seen as a gift, which a person is born with or without. However, several researchers claim that it is present in everyone, from the housewife who creates a new recipe, Einstein when formulating the Theory of Relativity, the publicist who creates an award-winning campaign or a person who sets up a gambiarra to solve the shower problem.

Psychology approaches creativity in different ways. Freud talked about two mental processes – the primary one related to unconscious functioning and the secondary one that is related to the waking mind and which adopts rational logic. Arieti, an Italian psychiatrist, complements Freud and says that creativity is the “magical synthesis” of the mind’s transition between conscious and unconscious.

Creativity in practice

Leaving the theoretical scope and understanding how the processes related to the construction of ideas are created, we can say that the creative does not create something out of nothing. The greater the repertoire of knowledge you have, the greater the possibility of being creative.

Creativity is the result of observing data, which are selected and reorganized in surprising ways in order to solve a situation. Creativity does not grow in a vacuum and the more you know how to combine technical and intuitive knowledge, the better and easier it will be to solve a problem.

In some scenarios, intuitive repertoire may be sufficient. Other times, data from a spreadsheet will help. Data is neither enemy nor savior, but transforming data into knowledge, insights and action is what counts. Before diving into the ocean of numbers that the internet provides, it is important to have some clear questions to really know what data can help you find answers for decision making.

Have the problem and objective clear

What do you want to find out? What is your doubt? Want to validate a hypothesis? The first step is to be clear about the problem you want to solve.

This step is very important so that we have a guideline for what we want to evaluate. Without the whys, we will be adrift in a sea of ​​numbers and we will have a serious productivity problem because we do not know what is relevant information in the analysis and what is information that we can discard.

determine the situation

There are several fonts that can be used for each purpose. With the problem in hand, my suggestion is that you evaluate which situation your problem/goal fits.

This moment is crucial because the objective situation will define tools and where you can get the data that will fuel your action plan.

For a problem that requires a diagnosis of the current scenario

In this case, you want to understand the moment or create the first base ruler with criteria that you will follow. Knowing the current moment will serve to optimize, design or seek new opportunities. Look for data you have at home that will give you an overview of the past and present.

You can search:

  • Billing data;
  • Conversion rates;
  • Email openings;
  • Access to your website.

Examples of questions that will have answers at this time: 

  • Is your business growing or declining?
  • What is your customer’s current average ticket?
  • What is the lead-to-customer conversion rate ?
  • Are my conversion rates and acquisition cost good?

To discover possible opportunities

Your intent is to discover something new or an opportunity that is hidden in the data.  The subtle but big difference to the diagnosis is the way you will interpret and deepen the analysis. You will look to the past and the present to take future action.

You can search by:

  • Billing data;
  • Conversion rates, email opens, visits to your website, social networks, surveys.

Examples of questions that will have answers at this time:  

  • How can I increase my customers’ average ticket?
  • For which product to promote a more aggressive sales strategy?
  • Which content has the most email opens or most conversions on Landing Pages?

To build insights

In this topic, data research needs to be exploratory in order to plan and search for possibilities for ideas or answers to your problem.

You can search by:

  • Keywords ;
  • Social media;
  • Website Analytics;
  • Conversion rates;
  • Qualitative research.

Examples of questions that will have answers at this time:  

  • I need to optimize my channels for search engines (SEO) , which subject related to my business is being searched on Google?
  • What are my clients commenting on social media that can improve my services?
  • What are the biggest questions my salespeople get from prospects?

To validate insights

At this stage you came up with an idea that sounds great. Go to the data and find out if your idea is really good and matches what your customers are wanting.

You can search by :

  • Key words;
  • Social media;
  • Website Analytics;
  • Conversion rates;
  • Qualitative research.

Examples of questions that will have answers at this time:  

  • I got the idea to do a webinar on how to make a vegan chocolate cake. Is this content that users are looking for?
  • Is vegan food a trend?

I need to know the results of the actions and gather lessons learned

Evaluate the results to know if your strategies and actions are happening as planned. Make sure that the objective you have set will have data tracking to analyze the before and after of your campaign.

The data you should keep track of will be the ones that made you make the decision. With the baseline, see if in the course of your strategy the pointers of the indicators are changing. And rethink the process using the learnings that emerge during the journey.

Examples of questions that will have answers at this time:

  • Did I improve conversions?
  • What actions made website visits increase?
  • How much was the increase in sales and why?

Question until you find the root of the problem

A great technique to deepen the questions is the 5 Whys, which in a simplified way, consists of raising the current problem and trying to get to the root of it. See the example below.

Problem : My Landing Page conversion is low.

Why:

  • Why is Landing Page Conversion Low?
  • Because you’re getting little visitors.
  • Why are you getting so little visitors?
  • Because I didn’t publicize it well.
  • Why didn’t you publicize it well?
  • Because I couldn’t do a relevant keyword study  .

Sometimes you don’t even have to get to 5. 🙂

Once you discover the root of the problem, think about your goal and the copy write path you want to take to solve it.

Collect and analyze data deeply, seek to cross data and information trying to find patterns of human behavior instead of looking at numbers.

Data won’t create anything for you, but finding these patterns of behavior will go a long way toward finding the creative path.

Creative content ideas to escape the obvious

Inbound Marketing is undergoing a transformation. The sea of ​​content created by companies that take advantage of the strong trend of Content Marketing generates data that needs to be increasingly interpreted intelligently to inform decisions.

Creative ideas will make you stand out and connect your offer with your customers. A great opportunity is open to increase engagement, consumption and conversion: transforming static, boring and common content into extraordinary experiences built for interaction between the brand and Lead.

Unlike static or passive content, which has almost no interaction, interactive content has a high user experience and engagement. A Content Marketing Institute study with Ion Interactive shows that interactive content:

  • have 34% more conversions than static content
  • are 20% more shareable
  • bring 30% more differentiation against competitors

Now think: your visitors need to decide whether to download your content or the other 5 similar eBooks that can be easily found. What experience are you providing? Is she nice? Is this the proper format or is there another format? What does your past data say about this?

A quiz, in which the Lead answers questions and at the end he shows a result about his personality as an entrepreneur, characteristics and his gaps. Compare that to a “Meet the 16 Entrepreneurial Personalities” eBook, where the visitor will receive a PDF without any interactivity.

Interactive content is a way to differentiate and educate much better than static materials. It engages people in useful and informative dialogue that attracts, maintains their interest and creates connection. We hope these ideas and teasers are useful to you and your business.

Eleena Wills
Hi, I’m Eleena Wills. Being a writer and blogger, I strive to provide informative and valuable articles to people. With quality, constructive, and well-researched articles, one can make informed choices. I cover a wide range of topics, from home improvement to hair styling and automotive.
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