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Movie Review: “Beyond the Cloud”

You’ve gone a long way since the 1960s when parents consumed traditional nicotine in their living rooms and Hollywood celebrities consumed nicotine on silver screens. Traditional tobacco products have quietly faded from the cultural scene over the last 60 years, with adult consumption dropping by 68 percent (American Lung Association). However, while they were leaving, they left the door open for a new kid in the block: electronic devices.

Businesses involved in the vaping industry seem to have sponsored a significant amount of money on advertising and marketing. Vaping scenes in movies are currently a popular trend, and several documentaries, including “Beyond The Cloud,” a French documentary, also include them. For example, a company that manufactures the best vaping equipment can sponsor the making of the film to have their product included in it.

HOW IS VAPING BECOMING POPULAR?

The advancement of vape devices is part of the reason behind their rapid sales in such a short period. They’re compact, discreet, and don’t produce large clouds, making you use them at anytime and anywhere. That is the reason that while the sale of vape devices was at 18.13 billion dollars in 2021, from 2022 to 2030, it can increase at 30% CAGR

The United Kingdom has legalized vaping, adding to more sales. Also, people in Europe and North America have a high demand for flavored e liquids and modern atomizers. Moreover, people are also buying different cartridges, like delta 8 cartridge available online to enjoy vaping legally produced hemp. Thus, more and more companies are establishing their offline and online vape shops in different parts of the world. While in 2022, the vaping industry has earned a revenue of 22.46 billion dollars, it can increase up to $182.84 billion dollars in 2030.

REASONS BEHIND THE POPULARITY OF VAPING

Here’s the gist of the reasons responsible for the popularity of vaping:

VAPING IS AFFORDABLE

When you go from tobacco to vaping, you should notice a big difference in your regular spending. While electronic vaping has a higher initial cost due to the need to purchase vaping devices and other related accessories. However, if you buy good-quality vapes, they could last a long time with proper maintenance, saving you money. 

LESS ADDICTIVE

Nicotine is among the most important components of systems, which is extremely addictive. But, you can get vaping liquids without nicotine. Even if nicotine is present in some of them, the manufacturers have limited the amount and properly mentioned it on the label before selling. Thus, you can choose the nicotine-free version to stay free of additives or the right nicotine amount to avoid the chance of overdose.

THE AFTER-EFFECTS ARE VERY LESS

The vapor cloud produced by the vape devices does not linger in the air for a long time, and thus, it does not harm the people in your vicinity and the air. Also, if you vape within the house, curtains, furniture, or other home items do not absorb the cloud. So, vaping eliminates the risk of passive traditional nicotine. 

YOU GET A LOT OF FLAVORS TO TRY

While with a traditional system, you get to taste only tobacco, vaping allows you to enjoy different flavors. From chocolate, candy, dessert, ice cream, coffee, and mixed and tropical fruits, all flavors are available. Even for the people who consumed traditional nicotine heavily, tobacco-flavored e liquids are also obtainable. 

VAPING DOES NOT PRODUCE HARMFUL CHEMICALS

The majority of the companies manufacture their vaping liquids with four ingredients: nicotine, vegetable glycerin or VG, propylene glycol or PG, and flavorings. Thus, when you exhale, only these ingredients come out. But, the clouds of traditional delivery systems has more than 7000 chemicals, which are not only harmful to you but also the people near you.

ROLE OF VAPING COMPANIES IN THE FILM INDUSTRY

Several studies suggest that vaping firms now play a significant role in numerous television shows and movie productions. The US, UK, Malaysia, and France have been making a number of films and web series that show vaping. One of the first movies that showed vaping was The Tourist in 2010. Johnny Depp was the hero, and he was seen to use vape devices. Next, in the second season of House of Cards, Kavin Spacey was seen vaping in a luxurious chamber. And from then, vaping has become quite common in movies and documentaries. 

VAPING AS PORTRAYED IN THE MOVIE “BEYOND THE CLOUD”

Beyond the Cloud, a documentary film on vaping, focuses on the social and political aspects of the practice. The film, shown by Vapexpo and the Vaping Post, tries to capture an image of the electronic systems in 2016.

While there has been significant adoption of vaping products in several nations since 2010, the product’s growing popularity has also been accompanied by substantial disputes. Beyond the Cloud takes you on tour throughout the world to help you understand the vaping phenomenon, which is currently one of the most highly debated public health issues.

“Beyond the Cloud” first deduces the “traditional phenomena” by studying societal changes, including users, non-users, and vapers, and whether they are enthusiastic or concerned. Then, Beyond the Cloud is divided into chapters and focuses on interviewing worldwide experts who have examined this product in-depth and following people whose lives have been changed by vaping. Finally, their journey comes to a close with political and public health transparency.

Ghyslain ARMAND and Sébastien DUIJNDAM traveled to France, the United States, Switzerland, and Poland for this film. A total of 24 persons from various countries are involved in the storyline. In addition, Beyond The Cloud is a co-presentation of the international vaping tradeshow Vapexpo and the Vaping Post (international vaping news). This documentary video, launched on September 28th, 2016, is available for free on YouTube alone.

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CONCLUSION

So, this is all about vaping and the vaping movie Beyond THe Cloud released in 2017. As you saw, vaping is growing increasingly popular in movies and television shows, people are opting for it more with each passing day and the business is increasing to a great extent. But make sure to talk to an expert before opting for vaping if you are a novice in this field. And also, research about all the hooks and nooks of the vaping industry to have a seamless experience. 

Eleena Wills
Hi, I’m Eleena Wills. Being a writer and blogger, I strive to provide informative and valuable articles to people. With quality, constructive, and well-researched articles, one can make informed choices. I cover a wide range of topics, from home improvement to hair styling and automotive.
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