When brands consider investing in local SEO, they have a few options. They can hire agencies and experts and strike a long-term contract with them. But there are tools and software they can purchase to minimize expenses. There are many beginner-friendly tools that anyone can use. Brands can also hire a few experts and use professional tools to scale up their marketing.
Here are some tools that help in managing local listings and help to improve local SEO.
Moz Local
Moz is a leading SEO brand, so its products are trusted by many. Moz Local is suitable for small and large businesses to boost visibility and increase brand exposure. Business listing is simple with the tool as marketers should update the listing only once. The tool sends the data to different search engines and directories and keeps the information updated. Marketers need not edit their listings directly, as they can use the tool to make changes.
Review management is easy with this tool, as Moz Local sends alerts whenever a customer reviews a product. Marketers can respond to the reviews through the tool itself. It has a local listings dashboard that allows brands to gain insights and manage and optimize listings. Brands that do not want to invest in a best seo company in noida for review management can use this tool.
The tool has a reporting feature to evaluate the effectiveness of the listings. It shows Listing Reach and gives an average score to the listings.
Brands can benefit from this tool by automating social media posts and managing local listings in one place. They can respond to reviews in real-time and keep customers engaged with the brand. It is also helpful in making big announcements on multiple social media accounts simultaneously. If brands need help with the tool, they can hire an SEO company in Delhi.
Whitespark
Whitespark is a tool that comes with four paid plans. This tool is for small businesses, specialists, agencies, and enterprises. The tool has several features, such as competitive analysis, citation monitoring, and progress tracking.
The most popular feature is the Citation Finder Tool. The tool helps in finding citation opportunities to increase local SEO rankings. The free version allows brands to make three searches a day, but the search results are limited. The paid versions allow 20 to 100 searches a day with more search results.
The Reputation Builder feature allows brands to ask customers to write reviews on online review sites. The Link Prospector feature helps find linking building opportunities.
The Local Rank Tracker provides details about the overall SEO performance of the site. Brands can see how they fare against their competitors on the SERP. They can also find how they rank in different search engines and for different result types.
BrightLocal
BrigtLocal is a reporting tool popular with brands, agencies, and freelancers worldwide. The features are Citation Audit, GMB Audit, search rankings tracking, and review monitoring. Brands can integrate Google Analytics and GMB listing with this tool. Tracking the rankings of listings and getting insights into optimizing current listings are some benefits of this tool. Increasing citations and fixing duplicate listings becomes easier with this tool. The chief benefit of this tool is that it allows brands to view SEO results in one place and generate faster listing reports. Or they should hire an SEO agency to give them frequent SEO reports.
Georanker
Geeoranker is a local SEO tool that is helpful for competitor analysis, local search tracking, and keyword analysis. There is a local Citation Finder that allows brands to find citation opportunities on various sites. With the Local Ranking Checker feature, companies can check the site’s ranking in the target locations. The Keyword Density Tool helps identify the frequency of keywords on a web page. Brands can also hire SEO services for their keyword strategy.
Brands can analyze where their competitors are in the local rankings and use the insights to improve their rankings. They can create maps to forecast where they will be in some years and determine how to get to that point. There are also heat maps that identify areas of opportunities for brands.
Birdeye
Birdeye is a tool that provides multi-location businesses with insights about local SEO. Brands can collect data from multiple websites and monitor them in one dashboard with this tool. They can manage and respond to reviews from over 200 platforms. The messaging platform allows multiple modes of communication. Companies can receive messages in one inbox and respond to them effectively.
Synup
Synup is a tool whose major features include managing listings, monitoring analytics, and creating reports. The tool alerts businesses whenever there is a new review. Brands need not go to the review site, as they can respond to reviews within this tool. The tool can crawl up to 200 search engines and local directories to identify inconsistencies across the web.
Conclusion
There are thousands of tools available on the web. Marketers should not purchase every popular tool in the market. But they should study their brand and identify areas that need improvement. Then they should research online and find the tools that meet their criteria.
