Currently around 20 million e-commerce websites exist on the internet, and the number is going to increase. More than 90% of purchases are to be made through these online stores in the future. So it is crucial to ensure that your e-commerce website gets the top position on the search engine. We are the best SEO Company that can help you with a personalized SEO strategy for your brand.
Best SEO strategies for your website
SEO is a long term game that requires constant effort to show results in the long run. We have shortlisted some of the best SEO strategies you can incorporate into your website.
- Find relevant and optimized keywords
Keywords form the backbone of any SEO strategy, and so you must include only intent-based, highly relevant keywords that fit your product/service. You have to check several factors for a keyword like search volume, cost-per-click etc. Analyzing your competitor’s website can also be a useful resource for keyword ideas.
There are also plenty of keyword research tools that can help you discover the appropriate keywords:
- Keyword In
Keywords can be incorporated not just in the product titles, descriptions, and other areas but also in the LSI (Latent Semantic Indexing) keywords on the web page. But always maintain a balance and do not overstuff the keywords. People are specific in using terms when they search for something on Google. The search phrases are also conversational. So using long-tail, conversational and specific keywords can boost your SEO strategy. For instance, if your brand is an online men’s grooming store, you can use keywords like “SPF 50 sunscreen for men” or “shaving cream for men.”
- Focus on On-page SEO
Optimizing the On-page SEO means optimizing the product and category pages to rank higher for particular keywords. It helps to get more relevant traffic to your website and boosts the conversion rates. Some of the best On-page SEO techniques are:
- Using short and keyword-rich URLs.
- Mentioning Product descriptions and including the main & LSI keywords.
- Using optimized meta titles and descriptions.
- Adding Schema Markup.
- Internal Linking
On-page SEO is also about improving the user experience altogether. So you can use authentic, relevant, and high-quality images with good infographics that can tremendously boost your SEO results.
- Create unique descriptions for each product
If you are a brand, do not commit the blunder of ignoring this aspect of SEO. Even if your brand has a lot of products that fit within the same category, do not include the same description for every product. Avoid content duplicacy at all costs since it can negatively impact your traffic and ranking. Keep the descriptions creative and appealing, and the headlines should be catchy enough.
Write unique, compelling and relevant descriptions that follow these guidelines:
- Use the main keyword in the description 3-5 times.
- Add CTAs like “Buy”, “Sale”, and click-magnet keywords such as “50% OFF”, “Free Shipping”, etc.
- Each product description should be of a minimum of 1000 words.
- Highlight specifications and details for each product.
Never copy product descriptions from other sites since it can negatively impact SERP’s ranking. You can also ask your users to write product reviews, service experiences etc.
- Build High-Quality Backlinks
The SEO tactic that gives the best results of all is backlinking. Backlinking means people discover your website from a backlink on another website. If you can backlink your brand’s website to high quality, trustworthy, relevant websites with high traffic, your website is bound to get more traffic. Just ensure that the platform you are backlinking to is an authentic resource that gives genuine recommendations in your brand’s niche.
Guest-blogging is one of the best strategies for back-linking. Create high-quality content that is beneficial for your target audience and post them as guest blogs with backlinks to your website. You can also search for non-working websites in your niche with expired resources. Reach out to the website’s owner and offer them a replacement link to your website.
- Your site architecture should be easy flowing
Your site architecture will determine how your users will navigate through your website and how they will browse through the category or product web pages. Design your site structure to make the information on your website easily accessible both to your audience and to the search engine. Opening each product page should not take more than three clicks from the homepage.
It will enhance the user experience and ensure that the product pages get the relevant authority from the homepage. It will help the search engine categorize and index the pages on your website. If your website architecture is easy flowing and scalable, you don’t need to put additional effort to analyse and organise every time you add new categories or products.The better SEO optimized your brand’s website is, the better are the chances for your website to rank higher in the SERPs. It is a very crucial aspect of lead generation for a business. The more traffic your website gets, the higher the chances of conversion. So make sure to incorporate these strategies into your e-commerce site. We offer you a wide range of e-commerce development services