Communication is a constantly changing factor, and it is essential for companies to invest as many resources as possible on a daily basis in all the tools available, in order to attract more and more customers and increase their reality.
Marketing has always played a fundamental role for this purpose, however over the years the methods of execution have changed, and among these Web Marketing and Digital Marketing were born .
The importance of online marketing. What is Web Marketing?
With the evolution of the digital age it is undeniable that the way we interact and communicate with customers has also changed. Web Marketing represents the potential and the tool to be able to reach the final consumer, to make oneself known and create the so-called “loyalty”, in the shortest possible time.
It consists in investing time and resources in channels that we know can attract customers and then be able to study and profile them. Web Marketing supports the traditional method, identifying itself as a support for creating promotions and diversifications such as to make them more competitive than the competition.
Because it is also about this, in reality. Not only to increase its customers and its profitability, but to be different from the competition in an era in which the internet is now an integral part of communication.
For this it is necessary to take advantage of Web Marketing in the best way. How can I gain a competitive advantage?
The best digital marketing tools to grow a Magento e-commerce
Building a competitive advantage is one of the objectives of any company and using Digital Marketing can be a strategy in this sense. Many could opt to use the figure of a Web Marketer , a person within the company, or a dedicated professional who performs this type of function.
Over the years we have become aware of the difficulty for many entrepreneurs to have qualified personnel within their work structure to carry out this role.
That’s why within our agency we have Magento ecommerce marketing consultants with over twenty years of experience who can help the owner of an e-commerce to grow the business turnover.
Our marketing consultants know well that we must not forget a fundamental point: never lose sight of your competitors. What product and at what price do they sell it? Which keywords do they use to be able to attract customers?
In order to think or devise an advantage, one must always look around and study what is happening. There are a number of tools and channels that can be used and in which companies can invest: for example, it is possible to take advantage of the Google Adwords Keyword Planner to know what users are looking for and direct them to your website, advertising on social networks, SEO , which allows you to improve the position of your site in the various search engines and SEM , a tool for generating traffic to a website using pay-per-click .
But let’s see better what are the digital marketing tools to use.
Web marketing uses different tools to make a specific company or site known on the web, the main objective is in fact to create quality traffic to the company website through the main web and web marketing tools.
Digital Marketing Tools
List of the most common and used tools to make a web marketing campaign to have more online visibility and reach more customers
SEO (Search Engine Optimization)
The SEO activity is one of the most important phases for a promotion campaign and web marketing strategy based on search engines, in fact this allows you to enter the indexes of search engines by positioning the company website in the first search results on certain keywords.
SEM (Search Engine Marketing)
Search Engine Marketing, on the other hand, is the promotion of a website through paid online campaigns. This type of campaign aims to have immediate feedback and to have the maximum result of the investment made. These campaigns exploit the ADS technologies made available to various sites such as Google, Facebook, Linkedin etc.
DEM (Direct Email Marketing) or newsletter
DEM or newsletter campaigns are a vehicle for commercial and promotional information that takes place by sending an email to a specific audience that has expressed a specific interest in a particular service or product.
SMM (Social Media Marketing)
The goal of Social Media Marketing campaigns is to create new contacts interested in the services and products offered by the company and / or the website, all by exploiting the profiles and / or pages on the major Social Networks such as Facebook, Youtube , Instagram, Linkedin, Twitter and Pinterest But never lose sight of the competition, because sometimes it can have good ideas that we can improve and use to our advantage.
