Build Your Business When you decide to jump into building a business on the internet, you can do it in any number of ways. Most of us have little or no money short term to invest in advertising and promoting our product or opportunity.
You need pretty deep pockets if you plan on jumping right into a pay-per-click ad campaign, especially if you are building a business based on multi-level marketing, since you are not going to realize any substantial profit until well down the line.
PPC with Google or any of the others can be very expensive particularly if you are just getting started. It sometimes takes quite awhile to get the kinks worked out to get the best return possible on your costs. It is imperative that you keep costs at a minimum while trying to achieve some sort of success.
You have a multitude of choices out there as to what manner of business you want to pursue. That is a whole different subject, so for now I will leave that up to you. What matters is that you get started with as little cost as possible with your advertising until you see some profits that you can reinvest in your business.
It is going to take longer to see positive results and your business will not grow as fast as you would like, but since you aren’t spending any money, you can afford to wait.
Tips to Build Your Business
Here are the top 10 Free Advertising Methods that I recommend you use when you get started:
1. Free Classified Ads…
this kind of goes without saying because it is pretty obvious but also worth mentioning here. I will admit that although they aren’t real effective in bringing you new business, even if you get one it will be worth it. Just Google “free advertising” and then place ads on every one that you can manage.
You will see that there are hundreds of thousands of ads on these sites, particularly in the biz opp categories. Don’t let that stop you. Remember there are millions of people looking at those ads. The more you put out there the better your chances.
Start a blog dedicated to your business or marketing tools or something relevant to what you are promoting. This is even more important if you cannot access your business website in order to edit the site. Let’s assume you cannot edit your business site, therefore you will need a blog to use some of the other free methods.
You can get blogs at sites like blogger.com or squidoo.com and others for free. Make sure you populate your blog with lots of links to your sales letter or business site. You want your visitors to be interested enough to check out all the stuff you have to offer.
3. Bulk Emails…
these aren’t real effective but are worth utilizing if you can do it for nothing. If you can find or compose a real compelling email, who knows it could be worth a million. There are lots of companies out there who will send them out for you to millions at a time so why not. Don’t waste your money upgrading to this or that because it won’t make that much difference anyway with results.
find and join work at home and business forums. Participate in as many discussions as you can but don’t, I repeat don’t , try to promote your opportunity openly on these forums. Most of them will kick you out. Instead put all your information in your profile with your links in your signature. Then they will show up at the bottom of every post you make. Other members or visitors will click them just out of curiosity.
5. Videos Build Your Business…
With the advent of U-Tube, you have a very powerful tool to ad to your marketing. A very simple pitch with video proof of the money you are making or your business success in general is a very powerful way to get people to look at what you are offering.
It doesn’t have to be anything fancy or long and drawn out, just get to the point and create enough interest on the part of the viewer to click on the links you provide. If you are just getting started and don’t necessarily have the financial proof to offer, get with one of your business partners and use their proof. Any way you need to do it you don’t want to ignore this tool.
6. News release…
find the news release services and submit one. It is a very simple process of writing a short release announcing the launch of your business or product. Any time something special takes place concerning your business, submit another one. The more you can get your brand out there the more traffic you are generating.
All these services offer upgrades that will have them blasting your release all over the place. I would recommend this if you have some money to invest but since we are talking about free methods here, that is entirely up to you. You can do the same thing by going to each service yourself it just takes lots more of your time.
7. Ad exchanges Build Your Business…
whether you have a site that you can edit or a Blog, you can utilize ad exchanges to promote your brand. After you sign up with these sites you compose an ad for them to run. They then give you a snippet code to post on your website or Blog.
Then other members ads are run on your website and your ad is run on there sites. They resemble Google type ads. Again you are getting your brand out there for people to see. Anytime another member site running your ad receives a visitor your ad shows up for them to check out. You are generating traffic with one little free ad.
8. Link exchange Build Your Business…
there are sites that you can join for free and they will let you participate in exchanging links with sites similar to yours. You post links to your site on theirs and they do the same with yours essentially sharing search traffic amongst several of you. You can also contact specific webmasters and ask to exchange links with them.
Just make sure that they are in the same general category as you. In other words, you don’t want to exchange links for your MLM business with a dog training website because people searching for dog training info are not going to be interested in your business pitch. You want your link on relevant sites that people are searching.
9. Banner exchange…
you will find sites that will put a banner or banners on other member sites while you do the same with your site. Again you must have a site you can edit yourself. If you are involved in a business and the parent company supplies you with a cookie cutter website then build your own site or create a blog that you can utilize and use your banner to direct traffic wherever you want. You MUST have an editable website or blog to take advantage of this and several other of these methods.
10. Article writing Build Your Business…
this is really the biggie in free traffic generation. Writing articles is the single most powerful passive generating method on the internet. You can use any of the article services and write simple informative articles that are relevant to what you are doing. Once they accept and publish they do all the work generating traffic for your site. Of course the more interest you generate with your article the more people will follow your links to see whatcha got. As you can tell by now.
I certainly am not a professional copy writer but if I can supply you with some helpful info you can use, then perhaps you will click one of my links to see what I am all about. That is exactly what you want to happen. The more stuff you can publish, 3 or 4 articles a week, the more traffic you are going to get to your site. Never underestimate the importance of article writing. Write as many as you can and publish them with as many free services as you can. You will be amazed at the traffic they will bring you.