American Airlines Group Inc. (NASDAQ: AAL) has issued a reservation system agreement with Sabre for its newly combined airline.
In partnership with Sabre, American Airlines will migrate to one reservation platform, setting the groundwork for a seamless travel experience for customers and employees alike, said Maya Leibman, chief information officer – American Airlines.
American Airlines and Sabre Airline Solutions have expanded their long-standing relationship, said Sabre Airline Solutions president Hugh Jones.
“American Airlines has outlined an exciting vision for transforming the user experience for airline passengers, and over the coming months we’ll be working closely with the airline to turn this vision into reality using our data-rich, flexible technology solutions,” Jones said. The new airline reservations system will deliver an exceptional travel experience across the entire journey thanks to a team of technology and delivery experts.”
According to Kerry Philipovitch, senior vice president of customer experience at American, “a single passenger services system will enable all employees to deliver information faster and with greater consistency across all touch points – and ultimately allow us to innovate in what we offer customers.”
As Sabre is currently being used by American Airlines, the integration should minimize disruption for the maximum number of people and systems by improving employee readiness, speeding up implementation, and improving customer responsiveness.
A customer’s travel experience is largely determined by an airline’s reservation system, which includes:
- Customers and employees use the system to identify available flights that meet their travel requirements;
- Checking in and boarding are handled by the system as well as flight status information and gate locations; and
- Retrieving and checking luggage – airport employees use the airline’s reservation system to match luggage with destinations, improving efficiency and customer service.
It is expected that American and Sabre will take up to two years to complete the system integration.
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About American Airlines Group
US Airways and American Airlines are part of the American Airlines Group (NASDAQ: AAL). The American Airlines AAdvantage and US Airways Dividend Miles programs allow members to earn and redeem miles for travel. The American Eagle and US Airways Express airlines operate 6700 flights per day to 339 destinations in 54 countries from their hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. The airline also offers everyday purchases such as flight upgrades, vacation packages, rental cars and hotel stays. American Airlines is a founding member of the oneworld ® alliance, whose members and members-elect serve 981 destinations with 14,244 flights daily to 151 countries. US Airways is on Twitter @USAirways and on Facebook.com/USAirways, and American Airlines is on Twitter @AmericanAir and Facebook.com/AmericanAirlines.
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About Sabre Airline Solutions
Information about’s Airline Solutions business offers a broad range of software and data solutions to help airlines market themselves, sell products, serve customers and operate more efficiently. The company offers both airline reservations systems and marketing and commercial planning software, as well as enterprise operations solutions. Its data-rich software allows airlines to make better operational decisions, personalize and retail products to travelers. As airlines grow, Airline Solutions provides lower cost of ownership, flexibility, and scalability primarily through its Software-as-a-Service (SaaS) and hosting models, serving approximately 225 airlines, including network carriers, hybrids, and low-cost carriers. As well as airports, cargo and charter airlines, corporate fleets, governments and tourism boards, the company serves approximately 700 other customers.
Together with its regional partners and affiliates, American Airlines operates a vast domestic and international network with nearly 6,800 flights per day to nearly 350 destinations in more than 50 countries. AA is a founding member of the Oneworld alliance, which has grown into the third-largest airline alliance in the world.
