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8 Important Website Optimisation Strategies

When it comes to website optimisation, there are many different strategies that you can use to improve your ranking in search engine results pages (SERPs). Below, we will discuss some of the most important techniques that you should be using to get the most out of your website. We will also provide some tips on how to implement these strategies successfully.

Work on your URL structure

When it comes to website optimisation, one of the most important aspects to focus on is your URL structure. Having a well-optimised URL can make a big difference in your ranking in SERPs.

There are a few things that you should keep in mind when optimising your URL structure. First, use keywords in your URLs. Including relevant keywords in your URL will help search engines understand what your page is about and index it accordingly. Second, keep your URLs short and concise. Long and complicated URLs are more difficult for both users and search engines to understand. Finally, make sure that your URLs are easy to read. Using hyphens or underscores to separate words in your URL can make it easier for both users and search engines to read and understand.

Conduct keyword research

Keyword research is one of the most important elements of website optimisation. By conducting thorough research into the keywords that your target audience is likely to use when searching for your products or services, you can ensure that your website is optimised for those terms. This will not only help to improve your ranking in SERPs, but it will also help to attract more visitors to your site.

There are a number of different tools that you can use to conduct keyword research, including Google Adwords and many others. These types of tools allow you to see how often particular keywords are being used by searchers, as well as the level of competition for those keywords. This information can help you to determine which keywords are worth targeting in your SEO-friendly website efforts.

Optimise your website content

Once you have targeted some valuable keywords, it is important to optimise your website content for those terms. This means including them in the title tags, meta descriptions, and body text of your pages. You should also make sure that your site is easy to navigate, and that the website pages load quickly.

Consider the user experience

The user experience is another crucial factor that search engines take into account when ranking websites. This includes factors such as the quality of the design, the usability of the website, and the loading speed.

A good user experience is essential for keeping visitors on your website. If your website is difficult to use or looks outdated, people are likely to leave without taking any action. This can have a negative impact on your website’s ranking on Google results pages.

You can improve the user experience of your website by using a responsive design, making sure all links are easy to find and use, and optimising your page load speed.

Use backlinks wisely

Another important factor that search engines take into account when ranking websites is the number and quality of backlinks. Backlinks are links from other websites to yours, and they can be very valuable in helping to improve your ranking. However, it is important to use backlinks wisely, as too many low-quality backlinks can actually have a negative effect on your ranking.

There are lots of different ways to get high-quality backlinks, such as guest blogging, directory submissions, and social media outreach. You can also try to earn links by creating great content that people will want to link to.

Remember off-page SEO

Off-page SEO is another critical factor that can help to improve your website’s ranking in search engine results pages. This includes activities such as link building and social media marketing.

Social media marketing is the process of using social media platforms such as Facebook, Twitter, and LinkedIn to promote your website. By sharing valuable content and engaging with your target audience on social media, you can increase awareness of your website and attract more visitors.

Optimise for mobile

It is also important to optimise your website for mobile devices. With the increasing number of people using smartphones and tablets to access the internet, it is essential that your website is designed to be user-friendly on these devices. This means having a responsive design that can adjust to different screen sizes, as well as ensuring that your content can be easily viewed on a small screen. You can use Google’s Mobile-Friendly Test tool to see how well your website performs on mobile devices.

Optimising for mobile and similar platforms while maintaining other aspects of SEO can be challenging if you don’t have a large team dedicated to the task. Because of this, a smaller company might choose to enlist the help of a professional SEO agency instead of taking on the task alone. In these scenarios, getting third-party optimisation is the more cost-effective option and provides better results for mobile platforms.

Monitor your progress

Finally, it is important to monitor your progress over time and make adjustments to your website optimisation strategies as needed. There are quite a few different tools that you can use for this purpose, including Google Analytics and many others. By monitoring your progress, you can ensure that your website is always performing at its best.


By following the tips above, you can improve your website’s ranking on search engine results pages and attract more visitors. However, SEO is an ongoing process, so it is important to keep up with the latest trends and techniques if you want to maintain a high ranking.

Eleena Wills
Hi, I’m Eleena Wills. Being a writer and blogger, I strive to provide informative and valuable articles to people. With quality, constructive, and well-researched articles, one can make informed choices. I cover a wide range of topics, from home improvement to hair styling and automotive.


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