Are you struggling to come up with new ways to promote your business? If so, you’re not alone – competition in the modern day is fierce, and it can be difficult to stand out in a saturated crowd.
Whether you want to embrace digital marketing methods or you prefer a more tangible way to advertise your brand, the below five super simple promotional strategies are just what you need to get your company’s name and message out there.
- Use social media
If you are not already using social media to promote your business, now is the time to start. It is not simply enough to have a profile on all the top social media platforms; you need to also make sure that you are fully taking advantage of what each site has to offer.
For example, Instagram can be used to showcase stunning visuals of your products or service. Facebook is ideal for competitions, special offers, and new product launches, and LinkedIn is great for sharing information.
What’s more, best of all, it is completely free to set up a business account on most social media platforms, so use them to your benefit!
- Invest in promo products
While digital marketing is essential in this day and age, that doesn’t mean you should forget about more traditional methods of advertising.
Promotional products offer a highly cost-effective way to promote your business, enabling you to boost brand awareness, increase brand recognition, and get your company seen by as many people as possible.
There are so many different types of promotional products to choose from, including promo mugs, custom hats by Anthem Branding, branded tote bags, and so much more.
- Focus on SEO
SEO (search engine optimization) is a term that digital marketers know very well. This process involves optimizing online content so that it can be easily found by search engines and searchers alike.
Crucial for ensuring your brand is seen online, SEO can be tricky for beginners, but it is essential that you hang in there. Make sure that you optimize your website, blogs, social media copy, and basically any content that you post online.
If you struggle or don’t know anything about this particular digital realm, it might be a good idea to take on the services of an SEO expert instead, who can do the work for you and get the results you need.
- Create press releases
Another marketing tactic that is often overlooked, press releases still play a key role in brand promotion and are great for creating a buzz around a new product or service.
As a general rule, any time your business is doing something new or notable, make sure that you draft a press release and send it to all local press outlets, who will always be on the lookout for new and exciting stories.
- Try paid advertising
If your marketing budget can stretch to it, paid advertising can be highly effective in promoting your products and increasing your customer base. There are many different forms of paid advertising, including PPC (pay-per-click) advertising, social media paid advertising, and more traditional methods such as TV commercials and radio ads.
Paid advertising methods such as those listed above are great for expanding your reach, both online and offline, and should be used alongside other promotional strategies for optimum results.