Shopify has been attracting entrepreneurs from different sectors to launch their businesses. It is a famous eCommerce platform offering everything needed for running a smooth digital store online. It powers more than 500,000 businesses from over 175 countries.
Alinga Shopify experts and partners have been helping in creating a new and customized eCommerce store. Here are some good reasons why you need to start a business on Shopify.
- Offers hosting & maintenance
It is built on a SaaS model and is a self-hosted platform. You get a fully functional and optimized store with server settings configured, free updates, great speed, and unlimited bandwidth.
- Tight security
The self-hosted platform is a reliable solution because users cannot hinder the server configuration. The unauthorized access feature reduces the chances of hacking. Shopify even offers a Level 1 PCI-compliant package that guarantees sensitive data safety.
- Simple backend interface
Non-tech users can easily configure necessary settings because the backend interface is simple and structured logically. There is a drag & drop wizard that enables the user to arrange elements on the website quickly and gives a preview in live mode.
- Customize design
Shopify offers 70+ professional templates to represent brands. You can choose a suitable website theme and change its layout, content, color, etc. Designing skills are not needed but you can control the entire look of your website by modifying the CSS or HTML code with the simple templating language ‘Liquid’.
- Inventory management
Users can add products quickly via user-friendly UI, fill in needed specifications, assign categories, and upload photos. All crucial product-related data can be imported and exported via Excel file or CSV. Order tracking tool as well as sync the inventory across several locations. Thus, your order fulfillment and sales channels are properly controlled.
- Several sales channels
Store owners can approach potential clients through website integration with extra channels like Amazon, eBay, Facebook, etc. Thus, you can widen your visibility and enhance sales by selling products under a single roof.
- Marketing tools
The platform offers basic SEO features, but Shopify experts install 3rd party plug-in for improving your marketing activities like email campaigns, discount codes, PPC, gift coupons, etc.
- Point of sale
The POS allows entrepreneurs to sell goods from online as well as offline [physical] stores. The POS app installation on your tablet or mobile allows you to sell products offline.
- Payment options
There are more than 100 payment gateways like PayPal, Google, Stripe, and even its own system –Shopify Payments. Choosing Shopify Payments allows us to avoid 3rd party transaction fees.
- Content Management System
The in-built CMS allows the user to create web pages with ease and change content. It helps to build a robust content marketing strategy. You receive a comprehensive blogging platform along with your eCommerce store.
- In-built analytics
Analytics is crucial to gaining meaningful business operation insights. From the dashboard, users can view crucial information regarding orders, payments, sales, and shipping. You can even integrate your website with Google Analytics to gain a summary of store performance.
How to Start a Business on Shopify?
If you feel that having a Shopify store will boost the growth of your business, you can proceed with setting up a Shopify account and building your store. You will need to have accurate contact details and all possible information in hand to include on your site. The more details you add, the easier it will be to navigate through and build an attention-grabbing site. Or, if you want to simplify the process, you can approach a Shopify development agency to help you set up an effective business site. They will be able to professionally design it and use all essential components needed for a responsive and accessible business site.
Hire Alinga, an award-winning agency for creating a functional and high-converting eCommerce store on the Shopify platform!